Content Hub

    Thinking out loud.
    From the fund.

    Perspectives on B2B technology, venture capital, and the Southeast Asian startup ecosystem — from the Indelible Ventures team.

    Featured Article
    Market Insights
    April 28, 2026

    What LPs Are Actually Signing Up For By Investing in a VC Fund?

    Investing in a VC fund is not like investing in a startup or a stock, and the investors who get burned are usually the ones who never understood the difference before they signed.

    KB

    Kevin Brockland

    Managing Partner

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    What LPs Are Actually Signing Up For By Investing in a VC Fund?
    Investor Education
    May 4

    Five Things First-Time VC Investors Get Wrong Before They Write a Check

    The mistakes that burn first-time LP investors almost always happen before the commitment, not after, and most of them come from applying the wrong mental model to the asset class.

    KB

    Kevin Brockland

    Managing Partner

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    Market Insights
    Jan 28

    In the News - Why SaaS is dying and service as software is rising

    The Software as a Service was always lite on service and was really just Software as a Tool that you then have to go DIY for whatever you needed it for. That was an improvement at the time.But we are in the midst of a shift to Services as Software (SaS) where instead of a tool your selling the execu...

    KB

    Kevin Brockland

    Managing Partner

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    Startup Insights
    Jul 14

    In the News - Why The Silicon Valley Startup Model Fails in SEA

    There's a familiar story in the startup world: a founder follows a "proven" playbook from Silicon Valley, only to see it fail in another market. But is the problem the market or "copy-pasting" the SV strategy itself?

    KB

    Kevin Brockland

    Managing Partner

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    Investment Thesis
    Jun 5

    The Venture Capital Landscape Is Shifting—Here’s How Indelible Ventures Is Already There

    VC is in a time of recalibration. But at Indelible Ventures , we didn’t wait for the tide to turn. We’ve always chosen a different path—one designed for resilience, not just hype.

    KB

    Kevin Brockland

    Managing Partner

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    Market Opportunities
    May 27

    Why a Healthy Startup Ecosystem Starts at the Earliest Stage 🌱

    The foundations of every thriving startup ecosystem are laid at the earliest stages. It’s at the seed and pre-seed levels where ideas are tested, where future giants are born, and where the pipeline for tomorrow’s success stories begins.

    KB

    Kevin Brockland

    Managing Partner

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    Startup Insights
    Apr 29

    Positive Unit Economics: The Antidote to Perpetual Cash Burn 🔥

    Fundraising is not a business model. The startups that endure—especially in B2B—build around one core principle: 💡 Positive unit economics

    KB

    Kevin Brockland

    Managing Partner

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    Investment Thesis
    Apr 22

    At Indelible Ventures, Capital Is Just the Beginning 💡

    At Indelible Ventures , we believe writing a check is the easiest part of our job. Our real work—the part that matters most—starts after we invest.

    KB

    Kevin Brockland

    Managing Partner

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    Startup Insights
    Apr 2

    The Biggest Mistakes B2B Startups Make in Scaling Sales 🚨

    We see too many early-stage B2B startups fall into the same traps as they try to scale. The good news? These mistakes are avoidable with the right strategy, discipline, and focus.

    KB

    Kevin Brockland

    Managing Partner

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    Market Insights
    Mar 26

    Fundraising in Southeast Asia – The Hard Truths for B2B Founders 💰

    Raising capital as a B2B startup is challenging anywhere—but in Southeast Asia (SEA) , founders face a unique set of realities that make the process even more complex.

    KB

    Kevin Brockland

    Managing Partner

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    Investment Thesis
    Mar 25

    In the News - The VC playbook for managing investor relations

    The article discusses the critical role of managing relationships with limited partners (LPs) in venture capital.

    KB

    Kevin Brockland

    Managing Partner

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    Startup Insights
    Mar 19

    Why B2B Startups Should Focus on Payback Period Over LTV/CAC at the Early Stage

    We prioritize CAC Payback Period over the LTV/CAC ratio when analyzing the unit economics of a startup.

    KB

    Kevin Brockland

    Managing Partner

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    Investment Thesis
    Mar 12

    B2B in SEA is a Massive Opportunity and Now is the Time 🚀

    At Indelible Ventures, we see B2B as the big wave in SEA’s venture landscape. The market is maturing, and founders who solve real business problems will build enduring companies.

    KB

    Kevin Brockland

    Managing Partner

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    Market Insights
    Jan 7

    In the News - VC in 2025: Trump 2.0, AI Hype, & Rise of Secondaries

    From Trump 2.0’s potential boost for M&As and $40 billion in AI foundational model funding to the rise of secondary transactions providing liquidity and SoftBank’s $100 billion commitment to US companies, 2024 brought significant shifts in funding priorities, valuation corrections, and global politi...

    KB

    Kevin Brockland

    Managing Partner

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    Market Opportunities
    Jan 2

    In the News - Malaysia startup scene falters under government’s heavy hand

    The Malaysia startup ecosystem is filled with potential, but positive sentiment aside, the country has failed to live up to this potential and is falling behind peer markets in Southeast Asia.

    KB

    Kevin Brockland

    Managing Partner

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    Startup Insights
    Dec 9

    In the News - VC Math Demystified: What Founders Must Know Today

    Pitching to VCs? Understand their math and incentives first. Venture capital is more than just funding—it’s a high-stakes game of expectations. In this episode of P&L, Kevin Brockland, Managing Partner of Indelible Ventures, and Yeoh Chen Chow, Founder of 1% Advisory & Coaching, break down VC math ...

    KB

    Kevin Brockland

    Managing Partner

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    Market Insights
    Nov 11

    In the News - FashionValet Fallout: Are GLICs Fit For Startup Investing?

    Early-stage investing is inherently risky, with failure a natural part of the process, so was the public’s reaction to the Fashion Valet saga—a RM44 million loss for Khazanah and PNB — justified, or an overreaction? And what role should GLICs and other large institutions play in the venture capital ...

    KB

    Kevin Brockland

    Managing Partner

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    Startup Insights
    Oct 14

    In the News - Startup Fundraising: The Dark Side of Preference Shares

    Are preference shares bad for founders? Are they misused in Malaysia’s startup ecosystem? Can “bad” terms prevent startups from raising future funds and ultimately lead to failure? Is there a need for more standardised terms for preference shares in Malaysia? In this episode of P&L, we explore how ...

    KB

    Kevin Brockland

    Managing Partner

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    Market Opportunities
    Sep 20

    In the News - Malaysia’s startup ecosystem is behind its potential

    The Malaysia startup ecosystem is filled with potential, but positive sentiment aside, the country has failed to live up to this potential and is falling behind peer markets in Southeast Asia.

    KB

    Kevin Brockland

    Managing Partner

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    Market Opportunities
    Jan 26

    In the News - Malaysia can be a global SaaS leader, says this VC

    Part 2 of an interview with Indelible Ventures founder and managing partner, Kevin Brockland.

    IT

    Indelible Team

    Team Member

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    Market Opportunities
    Jan 19

    In the News - Malaysia is a better place than Singapore to found a startup, says this VC

    Part 1 of an interview with Indelible Ventures founder and managing partner, Kevin Brockland.

    IT

    Indelible Team

    Team Member

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