The Indelible Approach

    Our disciplined investment strategy focuses on identifying and nurturing exceptional B2B technology companies across Southeast Asia.

    Investment Criteria

    Stage

    Seed

    Check Size

    $100k - $250k

    Focus

    B2B / Enterprise Tech

    Geography

    Southeast Asia

    We are early investors, post-product but don't require much traction.
    We're investing in the Founder(s) that can find PMF and a GTM.

    Four Pillars of Venture Capital

    1

    Source

    2

    Select

    3

    Service

    4

    Sell

    Source

    Creating a robust pipeline of exceptional B2B opportunities across Southeast Asia through strategic sourcing and deep network engagement.

    Network-Driven Sourcing

    We leverage deep relationships with entrepreneurs, industry experts, and regional partners to identify promising opportunities before they hit the broader market.

    Proactive Market Research

    Our team continuously monitors emerging trends and market gaps across SEA's B2B landscape, allowing us to spot opportunities early and connect with relevant founders.

    Ecosystem Building

    We actively build the startup ecosystem by running startup events, working with accelerators, and speaking at conferences to foster connections and identify emerging talent.

    Select

    We apply rigorous investment criteria to identify companies with the highest potential for long-term success.

    The "Foot in the Door"

    We screen for Thesis Fit: is it B2B?, is it based in SEA (or a strong part of the story)?, is there clear opportunity for International Expansion?

    Then screen for if the Market Opportunity is attractive: Is there a large potential addressable markets with clear pain points that existing solutions don't adequately address? You can start narrow today, but we need to see the vision for the future.

    Indelible Diligence Criteria

    1

    People

    Exceptional founders with growth mindset, unique perspective on their segment, and ability to execute in Southeast Asian markets

    2

    Process

    Shortened feedback loops for fast and capital efficient iterations that lead to product market fit and a repeatable go-to-market playbook

    3

    Product

    B2B solutions with strong unit economics, recurring revenue potential, and regional expansion capability

    In the early stage, the Product of today will not be the Product of tomorrow. You need efficient iteration enabled by Process which can only be effectively put in place and used by stellar People.

    Early stage is a People first decision.

    Service

    We provide hands-on strategic support across three critical areas that determine startup success.

    Financial Discipline

    We work alongside founders to build companies on solid financial fundamentals from day one. This includes sharpening financial models, managing cash flow strategically, and scaling efficiently to ensure startups are built to last, not just to raise the next round.

    Product-Market Fit Strategy

    Our strategic advice focuses on defining and finding product-market fit in Southeast Asia's unique markets. We help founders navigate the nuances of regional customer needs, competitive landscapes, and market entry strategies.

    Go-to-Market Playbooks

    We bring extensive experience in building repeatable go-to-market playbooks that work across Southeast Asia's diverse markets. This includes sales strategy, channel partnerships, and scaling operations effectively across the region.

    Sell

    Understanding regional market nuances to craft liquidity strategies that maximize value realization for founders and investors.

    Regional Exit Strategy

    Southeast Asia's exit landscape requires a nuanced understanding of local market dynamics, regulatory environments, and strategic buyer preferences. We help founders navigate these complexities from day one, building companies with clear paths to liquidity that maximize value realization for founders and investors.

    Ready to Partner With Us?

    If you're building a B2B technology company in Southeast Asia, we'd love to hear from you.