Quotable AI

AI-powered quote-to-cash operating system for B2B trade — Philippines and global

Over 100 million SMEs power global B2B commerce. Ninety percent of them still run on spreadsheets. Quotes live in one place, purchase orders in another, invoices somewhere else — and the gap between those documents is where deals slow down, errors accumulate, and cash flow breaks. Quotable AI is closing that gap.

Why B2B marketplaces kept failing — and what that revealed

Consumer e-commerce in Southeast Asia succeeded because it solved the infrastructure problem first. Lazada didn't just build a marketplace — it built the logistics, the payment rails, and the trust mechanisms that made transactions between strangers possible. Cash-on-delivery, convenience store pickups, and COD insurance weren't workarounds. They were the product, built for the reality of the market.

B2B e-commerce has struggled for a simpler reason: the equivalent infrastructure was never built. A B2B transaction isn't a single click. It involves a request for quotation, a negotiation, a purchase order, an approval workflow, a tax-compliant invoice, a logistics handoff, and often extended payment terms. When any of those steps lives in a spreadsheet, an email thread, or a WhatsApp message, the chain breaks — and it breaks on the seller's side, the buyer's side, and everywhere in between.

The Shoppable team saw this directly while operating the marketplace. The product wasn't the listing or the catalogue. The product was the transactional infrastructure. So they built it — and in doing so, moved from a marketplace model to something more durable: a software layer that any B2B business can use to run its entire quote-to-cash workflow, regardless of where it sells.

The product: the operating system B2B trade was missing

Quotable AI is not a marketplace, and it's not an ERP. It's the layer between the two that has never existed for SMEs. From a single platform, a business can send RFQs to suppliers, compare quotes, issue purchase orders, generate tax-compliant invoices, track deliveries, and collect payment — in one connected workflow, with full audit trails, and without requiring counterparties to create an account to participate.

The AI layer is structural, not cosmetic. The AI parser ingests documents from any format — PDF, spreadsheet, email, photo — and converts them into structured data with over 99% accuracy, eliminating manual re-entry across the entire chain. This matters because the bottleneck in B2B procurement isn't decision-making; it's document handling. A quote that takes three days to produce and respond to, handled manually, can be turned around in hours on Quotable.

The embedded finance layer is the compounding asset. Once a business is running its supply chain through Quotable, its transaction history becomes collateral — enabling access to supply chain financing that was previously only available to larger enterprises. One customer noted they qualified for partner lender financing they couldn't access before, and used it to open bigger deals. That's the flywheel: better workflow tools generate better data, better data unlocks better financing, better financing enables larger transactions.

The team: operators who lived the problem

The Quotable founding team — Carlo Silva (CEO), Chris Blanquera (CTO), Sam Blanquera (COO), and Mark Reyes (CBO) — describe themselves as operators who built the product they always wanted but could never find. That framing is validated by the product: Quotable handles edge cases and workflow variations that only surface if you've actually run B2B supply chains under pressure.

The depth is visible in the details. Buyer-side users don't need to create accounts to receive quotes, approve POs, or make payments — a friction-reduction choice that reflects a real understanding of how Philippine enterprise procurement actually works, where counterparties won't jump through onboarding hoops. VAT-compliant invoicing, local payment rails, and 30–90-day payment term support aren't afterthoughts; they're foundational to a product built for the market it operates in.

Shoppable Business — the Philippines' leading Procurement-as-a-Service platform for enterprises and SMEs — is itself a Quotable customer. The fact that the company's own prior business runs on the platform it built is a uniquely credible proof point: the founders aren't just selling procurement software. They're using it.

Why this, and why now

The global B2B e-commerce infrastructure buildout is early innings, and the Philippines — with its high mobile penetration, large SME base, and growing cross-border trade flows — is a compelling starting market. The legacy systems problem is acute: traditional ERPs were built for large enterprises and haven't evolved meaningfully in over twenty years. Lightweight point solutions solve one workflow in isolation. Neither serves the hundred million SMEs running global trade on spreadsheets.

Quotable's timing is also aligned with the AI capability curve. The ability to parse any document format with high accuracy, automate approval routing, and generate structured procurement records from unstructured inputs is now available at a price point that makes it viable for SMEs. Two years ago, the economics didn't work. Today they do — and the window to establish a network of buyers and sellers transacting on a shared infrastructure is open.

What would have to be true for this not to work

The honest risk is network density. Quotable's long-term value compounds as more buyers and sellers transact on the same infrastructure — but the early stages require convincing each side independently. The no-login buyer experience significantly reduces friction, and the Philippines market provides a concentrated starting point. But building the supply chain network effect takes time and sustained commercial execution.

The competitive risk is real but manageable. Large ERP vendors will eventually address the SME segment more seriously; well-funded US procurement platforms could expand into SEA. Quotable's defense is the same as it was for Lazada in 2013: local-first infrastructure beats global platforms adapted for local markets, provided the local player moves fast enough to build switching costs before better-capitalised competitors arrive.

We backed the team's ability to move fast, read the market accurately — as demonstrated by the Shoppable-to-Quotable pivot — and build product that solves problems operators actually have. The traction validates the direction. The infrastructure opportunity is large enough to sustain a significant business even in a competitive scenario.